作者 Anderson, Chris, 1961-
書名 The long tail : why the future of business is selling less of more / Chris Anderson
出版項 New York : Hyperion, c2006
版本項 1st ed
book jacket
館藏地 索書號 條碼 處理狀態
 陽明大學書庫區  HF5415.127 A545 2006    30020100265604  在架上
稽核項 xii, 238 p. : ill. ; 25 cm
內容 The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail
主題 Market segmentation
Internet marketing
Marketing -- Technological innovations
國際標準書號 1401302378 : NT$873.00
國際標準號碼 9781401302375