作者 Thaler, Richard H., 1945-
書名 Misbehaving : the making of behavioral economics / Richard H. Thaler
出版項 New York : W.W. Norton & Company, c2015
版本項 1st ed
book jacket
館藏地 索書號 條碼 處理狀態
 陽明大學書庫區  HB74.P8 T365m 2015    30020100836891  在架上
 陽明大學書庫區  HB74.P8 T365m 2015 c.2  30020100765660  在架上
稽核項 xvi, 415 p. ; 25 cm
內容 Preface -- I. Beginnings: 1970-78 -- 1. Supposedly Irrelevant Factors -- 2. The Endowment Effect -- 3. The List -- 4. Value Theory -- 5. California Dreamin' -- 6. The Gauntlet -- II. Mental Accounting: 1979-85 -- 7. Bargains and Rip-Offs -- 8. Sunk Costs -- 9. Buckets and Budgets -- 10. At the Poker Table -- III. Self-Control: 1975-88 -- 11. Willpower? No problem -- 12. The Planner and the Doer -- Interlude -- 12. misbehaving in the Real World -- IV. Working With Danny: 1984-85 -- 14. What Seems Fair? -- 15. Fairness Games -- 16. Mugs -- V. Engaging With The Economics Profession: 1986-94 -- 17. The Debate Begins -- 18. Anomalies -- 19. Forming a Team -- 20. Narrow Framing on the Upper East Side -- VI. Finance: 1983-2003 -- 21. The Beauty Contest -- 22. Does the Stock Market Overreact? -- 23. The Reaction to Overreaction -- 24. The Price Is Not Right -- 25. The Battle of Closed-End Funds -- 26. Fruit Flies, Icebergs, and Negative Stock Prices -- VII. Welcome To Chicago: 1995-Present -- 27. Law Schooling -- 28. The Offices -- 29. Football -- 30. Game Shows -- VIII. Helping Out: 2004-Present -- 31. Save More Tomorrow -- 32. Going Public -- 33. Nudging in the U.K. -- Conclusion: What Is Next? -- Notes -- Bibliography -- List of Figures -- Acknowledgments -- Index
附註 "Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com
Argues that economical trends cannot be predicted as much as thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building
主題 Economics -- Psychological aspects
國際標準書號 9780393080940 (hbk.) : US$27.95