書名 Value proposition design : how to create products and services customers want / written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos
出版項 Hoboken : John Wiley & Sons, c2014
book jacket
館藏地 索書號 條碼 處理狀態
 陽明大學書庫區  HF5415.5 V215 2014    30020100838301  在架上
稽核項 xxv, 290 p. : ill. (chiefly col.) ; 19 x 24 cm
叢書名 Strategyzer series
Strategyzer series
附註 Includes index
內容 Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce -- Glossary
附註 The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com
主題 Customer services -- Management
Quality control
Production management -- Quality control
Business planning
Strategic planning
Customer relations
其他作者 Osterwalder, Alexander
其他書名 How to create products and services customers want : get started with... Value proposition design
國際標準書號 9781118968055 (pbk.) : US$35.00
9781118968079 (ebk.)
9781118968062 (ebk.)
9781118973103 (ebk.)