作者 Greene, Jeremy A., 1974-
書名 Generic : the unbranding of modern medicine / Jeremy A. Greene
出版項 Baltimore : Johns Hopkins University Press, c2014
book jacket
館藏地 索書號 條碼 處理狀態
 陽明大學書庫區  QV11.1 G811 2014    30020100841602  在架上
稽核項 xii, 354 p. : ill., facsim. ; 24 cm
內容 The same but not the same -- What's in a name? Ordering the world of cures ; The generic as critique of the brand -- No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity -- The sciences of similarity. Contests of equivalence ; The significance of differences -- Laws of substitution. Substitution as vice and virtue ; Universal exchange -- Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic -- The crisis of similarity
主題 Generic drugs -- History
Drugs, Generic -- history
Drug Industry -- history
History, 20th Century
History, 21st Century
國際標準書號 9781421414935 (hbk.) : US$29.95
9781421414942 (ebk.)