作者 Berkowitz, Eric N
書名 Essentials of health care marketing / Eric N. Berkowitz
出版項 Burlington, MA : Jones & Bartlett Learning, c2017
版本項 4th ed
book jacket
館藏地 索書號 條碼 處理狀態
 陽明大學書庫區  W74.1 B513 2017    30020100803792  在架上
稽核項 xvi, 592 p. : col. ill. ; 23 cm
內容 The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring
主題 Medical care -- Marketing
Marketing of Health Services
國際標準書號 9781284094312 (pbk.) : US$92.95