作者 McKenzie, James F., 1948-
書名 Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, Brad L. Neiger, Rosemary Thackeray
出版項 [Hoboken, N.J.] : Pearson, c2017
版本項 7th ed
book jacket
館藏地 索書號 條碼 處理狀態
 陽明大學書庫區  WA590 M478 2017    30020100810052  到期 10-23-20
稽核項 xviii, 478 p. : ill. ; 24 cm
內容 Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting
主題 Health promotion
Health planning
Health education
Health Promotion -- United States
Health Education -- United States
Health Planning -- United States
Program Evaluation -- United States
其他作者 Neiger, Brad L
Thackeray, Rosemary
國際標準書號 9780134219929 (pbk.) : US$176.20