作者 Webb, Amy, 1974-
書名 The signals are talking : why today's fringe is tomorrow's mainstream / Amy Webb
出版項 New York : PublicAffairs, c2016
版本項 1st ed
book jacket
館藏地 索書號 條碼 處理狀態
 陽明大學書庫區  HD30.27 W365 2016    30020100986670  在架上
稽核項 viii, 322 p. : ill. ; 25 cm
內容 Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future
主題 Business forecasting
Strategic planning
Technological innovations
國際標準書號 9781610396660 (hbk.) : US$27.99
9781610396677 (ebk.)